Portfolio 5: Impact Meat
Visual identity & editorial
Direct and shoot a content library to form the visual identity for Impact Meat, an Australian-made and sustainable jerky brand doing things differently. The brand needed to have a rural feel, that was fun and fresh and could translate to both young and older audiences. Visuals were to be used across print, website and social mediums. Photography has featured in the Australian publications of The Land, Graziher and Downtown.
Social media planning
Impact Meat required a strategic social media plan to execute their brand plan. Having a content library is the foundation for a digital marketing strategy, however, it is crucial to plan how you will distribute that content. I developed what an ideal social plan would look like for three-months worth of content and helped to establish the brand pillars.
